‘Feel The Beat’ - Women’s Heart Health Takes Center Stage At Mall Of Emirates & City Center

A Women's HEART is one of the most beautiful things in the world. Isn't it time we take care of this prized heart?

Every weekend until June 12^th, medical specialists from the Ministry of Health and City Centre Clinic will visit all Majid Al Futtaim shopping malls across the UAE, Bahrain, Egypt, Lebanon and Oman, administering a series of preventative tests for all females, to raise awareness for the risks of heart disease.

Stress, lack of physical activity, tobacco use, and weight & nutrition problems are the top lifestyle risk factors of the Middle Eastern workforce, according to a Middle East Healthcare Survey by Towers Watson. All of these factors lead to cardiovascular diseases, causing 45% of early deaths in the Gulf region, cardiovascular diseases do not spare women despite the common beliefs that this concerns more men. Each year, more than 17.5 million people die from cardiovascular disease (CVD), of which 8.6 million are women. Globally, one-third of all women are living with heart disease - this is more than the total number of females who die from all cancers, tuberculosis, HIV-AIDS and malaria combined.

 Majid Al Futtaim calls upon all to join in raising awareness on the risk of CVD amongst women. Mall of the Emirates, a leading lifestyle destination, furthered its commitment to supporting community health and welfare by screening more than 450 women for cardiovascular diseases at Mall of the Emirates.  Done in partnership with the Ministry of Health and City Centre Clinic, the heart health testing over the weekend was the launch of Majid Al Futtaim’s regional month-long ‘Feel the Beat’ campaign.

Checks included blood pressure, blood sugar and body mass index (BMI) to determine if the participating women were at risk for heart disease.

With the objective to empower women to take control of their heart health through early detection and preventative measures, ‘Feel the Beat’ is part of Majid Al Futtaim’s wider programme of health and sustainability initiatives taking place throughout the year ensuring health, happiness and creating great moments for everyone, everyday.

Participating malls throughout the campaign in the UAE are: Mall of the Emirates; City Centre Mirdif; City Centre Deira; City Centre Ajman; City Centre Fujairah; My City Centre, Nasseriya and City Centre Sharjah.  Shoppers can also participate in screening locations at City Centre Bahrain; City Centre Muscat and City Centre Qurum in Oman, City Centre Alexandria and City Centre Maadi in Egypt, and City Centre Beirut in Lebanon.  

Russia in Dubai- At Taste of WAFI through the Yarmarka a la Russ

Traditional Soviet era life explored through a vivid spectrum of food, music, literature and crafts

Buzzingtales was invited to enjoy Yarmarka a La Russ at WAFI where Russian talents, cuisine, fashion, music, books, and art come together to recreate the vibrant Russian culture at here in Dubai.

The sights, sounds, smells and taste of traditional Russia come alive at WAFI Mall this May as the Yarmarka a la Russ recreates times gone by in a celebration of Russian flair on the last three Saturdays of May 2015 – falling on the 16^th, 23^rd and 30^th of the month. 

Yarmarka a la Russ captures the essence of a Russian fair, and recreates scenes from the Soviet era. At the same time, it ensures audiences can partake of authentic cuisines and artisanal wares in a family-friendly environment brought to life through authentic looking backdrops, roving musicians and Russian folk dances. 

The scene will be set with a giant balloon arch in red, white and blue evoking the Russian flag. The iconic Red Square – home to a historic yarmarka - will be recreated via backdrops of flagship buildings including the former State Duma – now the Historical Museum – and the GUM Trading house.

As the old Soviet Union is brought to breathtaking life, Lenin and Stalin will be making surprise visits to the Yarmarka a la Russ as accomplished impersonators delight the crowds. Those looking for a perfect social media snap can take selfies while hanging out with a cutout of current Russian President Vladimir Putin.

“WAFI Mall is proud of its reputation as a place that offers experiences and not just retail. Themed events such as the Yarmarka a la Russ at Taste of WAFI are a massive attraction for audiences, and enable our shoppers to explore a bit of history and culture in an extremely fun setting. The Yarmarka – or traditional Russian fair - will capture the flair of the old Soviet Union in a way that offers entertainment for the entire family,” said Layla Al Harmoudi, Head of WAFI Central Marketing Department.  

Local food vendors will set up their wares, offering free tastings and a menu of purchasable items. And in homage to a quintessential Russian export, Matreshka dolls will be available as souvenirs. Space will be also be dedicated to Russian books and translations.

For the younger visitors to WAFI’s Yarmarka a la Russ, a themed arts and crafts area will offer colouring activities, Matreshka doll painting, accessory crafting, bag colouring and bead making fun.