Kim Kardashian West Launches New Fragrance With PARFUM MONDE- In Dubai

Kim Kardashian West, the pop-culture diva who recently broke the internet name was seen gliding gracefully into  one of the World’s Largest Perfume Showrooms “PARFUM MONDE” that opened in Dubai. The  Star “Kim Kardashian West”, whose name has become synonymous with glamour, fashion, opulent and chic unveils her latest fragrance ‘Fleur Fatale’ at PARFUM MONDE. Celebrity’s newest perfume will be exclusively sold at Parfum Monde Showroom for a period of 2 weeks.

Parfum Monde resonates luxury at every step, having world’s most expensive gift delivery system in place using Bugatti Veyron, Lamborginis and Ferraris, an exclusive VIP Lounge, a Perfume Bar, a Handmade perfumery and much more.

Chief Guest H.H. Sheikh Juma Bin Maktoum Al Maktoum, Member of the Ruling family and Chairman of the SJM Group of companies

On Nov 24, 2014, Dubai, UAE witnessed yet another world record being made as it saw the opening of one of the world’s largest perfume showrooms alongside the launch of Kim Kardashian West’s new fragrance ‘Fleur Fatale’. The new scent will be the seventh perfume that Kim would launch into the market.  Parfum Monde was officially inaugurated by Chief Guest H.H. Sheikh Juma Bin Maktoum Al Maktoum, Member of the Ruling family and Chairman of the SJM Group of companies in the presence of elite guests, media attendees, senior officials from Confident Group, Promoters of Parfum Monde plus other dignitaries.

Mrs.Liny Roy, Kim Kardashian West & Dr. C.J Roy

The nearly 20,000 square foot Parfum Monde showroom located on Dubai’s most prestigious Sheikh Zayed Road is poised to become the number one destination for the connoisseurs of fine perfume and luxury.Promoted by Confident Group, the concept aims to provide a world-class shopping environment with first-class customer service. The newest addition to Dubai’s list of the biggest and the largest, Parfum Monde will be your one-stop superstore for the widest and the most exclusive range of premium and luxury perfume brands. Setting new benchmarks in the industry, Parfum Monde will be introducing many firsts including an exclusive Perfume Bar where customers can mix and match scents to discover their own signature fragrance and a special gift delivery system using super luxury fleet of cars like Bugatti Veyron, Lamborgini and Ferraris. In addition, there will be a private VIP lounge to cater to premium customers and Valet parking amongst many other luxury features. Parfum Monde also features the uniqueness of a handmade perfumery wherein the customer can witness the perfume bottling and other perfume processes.

Commenting on the occasion, Dr. Roy C.J., Founder and Chairman of Confident Group, a billion dollar asset based company behind Parfum Monde said, “There couldn’t have been a better and more ideal location than Dubai for the launch of our exclusive concept store and certainly no better way to present the showroom than hosting the launch of Kim Kardashian West’s newest fragrance. With an investment of over Dhs. 30 millions, the intention behind a stand-alone property was to turn perfume buying into a ‘destination shopping’ experience. All leading brands will be there, as well as those that are more niche. Taking personalization to a whole new level, at our exclusive ‘perfume bar,’ shoppers can mix their own potions using the fragrances of their choice. The concept allows you to create your own customized designer perfume allowing each individual to wear that perfume exclusively. Our system will store it for you and you can call it your own ‘Personal Designer Brand.’"

‘Fleur Fatale’ is a new, captivating, feminine, and sensual composition of floral, woody and musk notes. This seductive and rich composition evokes the exotic Orient. The bottle design is inspired by Kim’s love of flowers, particularly roses, and comes in a high gloss finish, accented with touches of rose gold. Mr. Alwyn Stephen - CEO of Dubai-based Beauty Contact, Inc., the distributor for Kim Kardashian West’s fragrance, says he’s pleased to partner with Parfum Monde for the launch of Kim’s latest fragrance,‘Fleur Fatale.’ Beauty Contact, Inc. is launching ‘Fleur Fatale’ exclusively with Parfum Monde for a 2-week period, after which the line will roll out to retailers across the UAE.

Formula 1 Etihad Airways Abu Dhabi Grand Prix At Yas Marina Circuit- A round up of events

A thrilling F1 season finale topped off a champion weekend at YAS MARINA CIRCUIT. With record breaking ticket sell out at 60,000 the biggest ever audience cheered Lewis Hamilton to victory as curtain fell on exhilarating weekend packed with racing action and entertainment. The Formula 1 Etihad Airways Abu Dhabi Grand Prix podium prize ceremony, which saw Hamilton crowned 2014 Formula One Champion, concluded three days of track action and spectacular off-track activities enjoyed by fans across the newly-extended venue.

Throughout the Grand Prix weekend, racing fans – including a record number from overseas - enjoyed a blockbuster atmosphere, both in the grandstands and away from the track. The final after-race concert, featuring British rock legends The Who, brought the curtain down on a world-beating, non-stop program of entertainment. As always, the F1 after-race concert series proved a huge success. It kicked off in style on Thursday night, with a bill that included famous Middle Eastern artists such as Tamer Hosny and Mohammed Assaf. 

Friday was the turn of Dutch sensation Armin Van Buuren, who dazzled the audience with his high-energy set. And on Saturday the man of the moment Pharrell Williams treated the Du Arena audience to a memorable show. Egyptian movie star Tamer Hosny, celebrity singer and award-winning Lebanese actress Carole Samaha, Emirati singer Faiz Al Saeed, and Palestinian Mohammed Assaf of ‘Arab Idol’ fame entertained  race-goers at the Du Arena on 20th November.

 “I would like to congratulate the new world champion after what has been one of the most thrilling finales to a Formula 1 season in recent years,” said Al Tareq Al Ameri, CEO of Yas Marina Circuit.

Apart from the top sporting drama, attendance was driven this year by an unbeatable range of on-site activities to suit people of all ages.The five Oasis zones have been packed at all times with race-goers enjoying a thrilling carnival of activities including live music, theatre productions, gamezones, UAE heritage and other exhibitions and numerous hospitality options. The Heritage Village in the North Oasis area proved a popular attraction, with its lively mix of traditional Emirati activities such as falconry, local cooking, handicrafts, and henna painting. Motoring enthusiasts enjoyed a trip down memory lane in the West Oasis’s classic cars exhibition and tested their skills at the “Pit-Stop Challenge”. Yas Marina Circuit’s very own beach was also a big draw, as visitors wishing to relax in the sunshine took to their sun-loungers.

The hub of activity was the F1 Village, next to the Main Grandstand, where a non-stop line-up of music and dance provided the backdrop to a vast array of entertainment options including the F1 Gamezone and the Majlis Arabic Chill-Out area.Kids were able to put their driving skills to the test at the Yas Kartzone, which was open throughout the race weekend.