How do you perfect excellence? Buzzingtales intended
to find out just that when it accepted JUST FALAFEL’s invitation for unveiling
of its NEW MENU!!
If you reside in Dubai and haven’t heard of JUST
FALAFEL’s well that’s a little hard to digest. Just Falafel is a hugely popular chain of eatery, first set
up in Abu Dhabi (2007), originally serving authentic Mediterranean Street Food
Falafel, and also Shawarma, Hummus dips, Salads and Desserts. In less than a
decade Just Falafel has achieved stupendous heights realizing a global presence
in 18 countries, and conferred with many awards.
The
Dubai Marina Branch of Just Falafel exuded JF’s familiar vibrant, energetic and
warm street vibes. It was easy to see that the unassuming and positive charm of
JF, emanated from its Founder and MD, Mohamad Bitar. With an omnipresent smile
and unpretentious charm he served out the new and scrumptious spread. Buzzingtales
found out that perfecting excellence is not about sitting easy on your success,
it is about seeking new adventures, continuously exploring, constantly redefining
the GOALS.
The new menu just spoils you for choices with food
ranging from Indian, Mexican, Japanese, Greek, Italian , Quesadillas, Burritos,
Original JF, Side Salads, range of Hummus dips, Organic salads, Fun meals , wholesome meals and even baked
options for the health conscious.
First up was the awesome hummus dips with soft
gluten free wrap breads. This was shortly followed by Baked Mediterranean Falafel, stuffed with the most perfectly flavored aubergine.
There is also the chicken and beef Falafel option for the non-vegetarian
customers. I was digging into this delectable healthy and wholesome piece when
another alluring option was served out for me- Baked Italian Falafel. It was
hard to believe that these appetizing pieces were baked! Yes, you can actually
eat healthy without compromising on taste and love it too, at JF. Just as I
thought things can’t get any better it actually did! My personal favorite the
amazing Sliders was dished up. The bread was crunchy yet soft, with a tangy
sweet savory sauce embracing the delectable Falafel, and a dash of salad made
things even more interesting. It was like stepping into quaint picturesque
place and discovering something intriguing at every step. The fun seemed
unending at Just Falafel. I was exhilarated to see the Indian options in the JF’s Menu.
Mr. Mohamad Bitar put it rightly ‘’A nutritious meal in a box! You get your
protein, your carbohydrate and can even create your own wraps with it.” The sweet potato wedges were another divine creation
and you can’t help but indulge in these absolutely delectable sin food – or rather
a healthy sin :-)
. Buzzingtales's rendezvous with JF ended in an absolutely heavenly, delightful chocolaty
note. The chocolate mousse magic worked its wonders and just left Buzzingtales
weak in the knees.
Sarah Cocker
(Head of Investor Relations) revealed that they were amazed to find that JF had
over 80% of Non-Vegetarian customer. Oh! At this point it is important to note
that traditional these -mouthwatering, golden-brown croquettes, with a crisp
crunchy exterior and moist, hot interior- are made of protein rich vegetarian ingredients
like chick peas, fava beans and various spices.
JF has redefined the traditional recipes to cater to the non-Vegetarians, introducing
many delectable options to choose from.
Staying true to its tag line “Yesterdays traditions
today’s recipe” JF’s New Menu preserved the goodness of the age old Falafel while
redefining it to cater to different taste buds.
Mr Bitar said that JF is not just about serving fast
and tasty food, but it also aims to provide healthy wholesome good food. The
Just Falafel falafels are naturally gluten free and full of vegetarian protein
and fiber. Now blended with Chia seeds, Falafel it also has anti-oxidants and
fatty acids. The Falafels are fried with zero percent sunflower oil,
cholesterol free and changed daily. For the overly health conscious JF has
introduced baked varieties. It plans to introduce many more healthy options
even in the dessert section soon.
