Kim
Kardashian West, the
pop-culture diva who recently broke the internet name was seen gliding
gracefully into one of the World’s Largest Perfume Showrooms “PARFUM
MONDE” that opened in Dubai. The Star “Kim Kardashian West”, whose
name has become synonymous with glamour, fashion, opulent and chic unveils her
latest fragrance ‘Fleur Fatale’ at PARFUM
MONDE. Celebrity’s newest
perfume will be exclusively sold at Parfum Monde Showroom for a period of 2
weeks.
Parfum Monde resonates
luxury at every step, having world’s most expensive gift delivery system in
place using Bugatti Veyron, Lamborginis and Ferraris,
an exclusive VIP Lounge, a Perfume Bar, a Handmade perfumery and much more.
 |
| Chief Guest H.H. Sheikh Juma Bin Maktoum Al Maktoum, Member of the Ruling family and Chairman of the SJM Group of companies |
On Nov 24, 2014, Dubai, UAE witnessed yet
another world record being made as it saw the opening of one of the world’s
largest perfume showrooms alongside the launch of Kim Kardashian West’s new
fragrance ‘Fleur Fatale’. The new scent will be the seventh perfume that Kim would
launch into the market. Parfum Monde was officially inaugurated by Chief
Guest H.H. Sheikh Juma Bin Maktoum Al Maktoum, Member of the Ruling family
and Chairman of the SJM Group of companies in the presence of elite guests,
media attendees, senior officials from Confident Group, Promoters of Parfum
Monde plus other dignitaries.
 |
| Mrs.Liny Roy, Kim Kardashian West & Dr. C.J Roy |
The nearly 20,000 square foot Parfum Monde showroom located on
Dubai’s most prestigious Sheikh Zayed Road is poised to become the number one
destination for the connoisseurs of fine perfume and luxury.Promoted by
Confident Group, the concept aims to provide a world-class shopping environment
with first-class customer service. The newest addition to Dubai’s list of the
biggest and the largest, Parfum Monde will be your one-stop superstore for the
widest and the most exclusive range of premium and luxury perfume brands.
Setting new benchmarks in the industry, Parfum Monde will be introducing many
firsts including an exclusive Perfume Bar where customers can mix and match
scents to discover their own signature fragrance and a special gift delivery
system using super luxury fleet of cars like Bugatti Veyron, Lamborgini and
Ferraris. In addition, there will be a private VIP lounge to cater to premium
customers and Valet parking amongst many other luxury features. Parfum Monde
also features the uniqueness of a handmade perfumery wherein the customer can
witness the perfume bottling and other perfume processes.
Commenting on the occasion, Dr. Roy C.J., Founder and
Chairman of Confident Group, a billion dollar asset based company behind
Parfum Monde said, “There couldn’t have been a better and more ideal location
than Dubai for the launch of our exclusive concept store and certainly no
better way to present the showroom than hosting the launch of Kim Kardashian
West’s newest fragrance. With an investment of over Dhs. 30 millions, the
intention behind a stand-alone property was to turn perfume buying into a
‘destination shopping’ experience. All leading brands will be there, as well as
those that are more niche. Taking personalization to a whole new level, at our
exclusive ‘perfume bar,’ shoppers can mix their own potions using the
fragrances of their choice. The concept allows you to create your own
customized designer perfume allowing each individual to wear that perfume
exclusively. Our system will store it for you and you can call it your own
‘Personal Designer Brand.’"
‘Fleur Fatale’ is a new, captivating, feminine, and sensual
composition of floral, woody and musk notes. This seductive and rich
composition evokes the exotic Orient. The bottle design is inspired by Kim’s
love of flowers, particularly roses, and comes in a high gloss finish, accented
with touches of rose gold. Mr. Alwyn Stephen - CEO of Dubai-based Beauty Contact, Inc., the distributor
for Kim Kardashian West’s fragrance, says he’s pleased to partner with Parfum
Monde for the launch of Kim’s latest fragrance,‘Fleur Fatale.’ Beauty Contact,
Inc. is launching ‘Fleur Fatale’ exclusively with Parfum Monde for a 2-week
period, after which the line will roll out to retailers across the UAE.
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