Mini Exchange, the brain child of Sarah
Appleton is a unique online market-place. It empowers the parents to buy and
sell new and like-new kids’ clothing and accessories, fancy dress and school
uniform. Mini Exchange also works as an outlet for retailers looking to sell
end-of-season stock.
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Mini Exchange does the hard work for
sellers and gives buyers easy access to discounted branded and designer
clothes. Items are collected from sellers for free and quality-checked by the
team. They are then professionally photographed, described and listed on the
site. When they sell, Mini Exchange deposits the profits directly into the
seller’s account. Buyers can order from the comfort of their own homes and are
assured that items purchased are nothing less than perfect – genuine, freshly
laundered and in great condition.
Giving back to
the community
Mini Exchange gives users the
opportunity to support some great causes across the Middle East whilst clearing
out their kids’ wardrobes. The company has tied up with three reputable
organisations – START, Little Wings and Action Care – all of which work in
different ways to help and support children across the region. Sellers can make
a real difference to their community by listing clothes and gifting the profits
directly to one of these good causes.
The website also allows individuals and
organisations to support causes close to their own hearts by creating a “Mini
Group”. Users can invite friends, family and colleagues to clear out their
kids’ wardrobes by listing items on the site, and when the items sell the
profits can be contributed to the good cause. Whether it’s supporting victims
of a natural disaster, or trekking the Himalayas for a personal charity, Mini
Groups allow users to support causes that matter to them.
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Who
started it?
The revolutionary platform is the
brainchild of Sarah Appleton who saw a gap in the market and left a successful
career in finance to start the business. As one of seven children growing up
just outside London, Sarah learnt the value of hand-me-downs at a very young
age. “Children grow, but their clothes don't and the sheer volume of kids’
clothes only worn a handful of times is testament to that. I want to give
parents a fun, easy and hassle-free way to clear out their kids’ wardrobes so
that they can make space for all the new clothes to come.”
Progress
to date
Mini Exchange, has shown unprecedented
growth in the six months since launch. Having started with less than 600 items
on the site, visitors can now expect to find around 5,000 items listed on Miniexchange.com. Successfully partnering with more than 20
leading international brands and also multi brand boutiques locally, and with
many more in the pipeline, Mini Exchange strives to become the regions number
one online destination for buying and selling kids clothing.
“The positive reaction to the website
has been overwhelming from both buyers and sellers alike” says proprietor,
Sarah Appleton. The platform has also been lauded internationally, winning the ArabNet
Beirut StartUp Demo Competition and the prestigious PITME
Labs Middle East Impact & Ingenuity Award earlier this year.
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